Digital Strategy

Online Reviews

We receive notification and respond to every review left for us on Google. Other sites (such as Yelp) are disregarded. Yelp, specifically, is disregarded due to its anti-business review structure that highlights negative reviews while hiding positive or neutral reviews unless we, as a business, opt-in to their payment scheme.

Search Engine Optimization

For maintaining the best digital presence, we:

• Choose keywords for pages on our site and the metadata information cached by search engines such as Google to optimize our placement in search results in compliance with Apple's guidelines on acceptable usage of Apple logos and trademarks (see OP2349 and OP2126)
• Maintain our store hours of operation and other business information on our Google Business profile as well as on our own site
• Maintain our presence and availability on the Apple Scheduler
• Work with a third party social media manager to handle our social media accounts, including semi-frequent posts about relevant technology topics